TPG
BESTWAY
World Cup Depot Activation
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THE Objective
To create an engaging in-store customer experience that reflects the excitement and anticipation of a World Cup while showcasing the supplier products people most want to buy and consume while watching.
Depot activations are a visually engaging and highly effective way to showcase time-sensitive promotions. By creating stand-out point of sale communications Bestway enable their retailers to view the best deals and most relevant products in a targeted and engaging way.
As Bestway Trading Director Kento Burchell explains “It’s a great opportunity for our retailers – we’ve created a destination for them to shop for our deals, which have been carefully selected to provide the lowest prices across keylines for this occasion. The World Cup presents a huge sales opportunity as consumers will be looking to elevate their at-home viewing with drinks and snacks,”
THE Method
The brief was to design a World Cup themed destination in depots that would hold a significant amount of stock and enable customers to easily shop World Cup themed promotions from relevant suppliers. The chosen route brought customers through the players tunnels and into a stadium complete with larger than life players. By creating a specific destination within the depots it was easier to promote the best-selling seasonal products and create a sense of fun and lift the customer experience. We worked with Bestway from concept creation through to installation and supporting digital and non-digital customer comms.
THE OUTCOME
There are now a series of depot activations across the marketing calendar and their scale and complexity continues to drive engagement and increase sales. We are always looking to drive revenue and engagement opportunities for our clients. Bestway's depot activations do both and they are also a joy to work on they get bigger and better every time.
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