In line with their localisation strategy, William Hill wanted to enable shops to promote local football fixtures through the same channels as their national activity. Keen to overt design time away internal studio time, we were tasked to develop a digital solution that created brand-compliant localised artwork.

Following a successful trial the potal is being rolled out so the next group of shops can benefit from increased impact of local marketing. This is a great example of how we work in close collaboration with our clients to create bespoke digital solutions that drive sales and engagement. We are a customer-centric business so we are really proud when we deliver solutions that genuinely engage both our customers and theirs.